Our Story

Our story

Twenty years of natural gelato, selected producers, and national recognition. The same passion as the very first day.

“Gelato is a living food. It is born from the earth, respects the seasons, and speaks of a place. My work is not to ruin it.”

Dario Rossi opens GREED on 24 January 2004 in Rome’s Tuscolano neighbourhood, alongside his mother. Outside, snow is falling — a rarity for Rome — as if to mark the beginning of something lasting.

The choice is clear from the very first day: no additives, no industrial semi-finished products. Only real ingredients, selected with care, worked with respect. A gelato that tastes of what it is.

Over time, research leads Dario into uncharted territory: gastronomic gelato, inspired by the great cuisine of Rome and Lazio. A quiet revolution that will bring GREED to the most important stages of Italian gastronomy.

2004
January 24th — opening in the snow
In Rome’s Tuscolano neighbourhood, Dario Rossi opens GREED alongside his mother. A rare Roman snowfall accompanies the inauguration. From day one: 100% gluten-free production, part of the AIC network.
Rome · Tuscolano district

2010
The birth of gastronomic gelato
Gelato ceases to be merely a dessert and becomes a culinary language. The first flavours inspired by Roman cuisine are born: Cacio e Pepe, Panzanella, Porchetta dei Castelli. A territory enters a cup.
Innovation · Roman Cuisine

2014
The move to the Castelli Romani
The direct relationship with agricultural producers and the surrounding land leads Dario to move the gelateria to the heart of the Castelli Romani, in Frascati. Contact with the countryside becomes an integral part of daily work.
Frascati · Castelli Romani

2017
Gambero Rosso Award — Best Gastronomic Gelato
“Fior di Mare” — sheep’s ricotta, courgette flowers and anchovies — wins the Gambero Rosso Special Prize as the finest gastronomic gelato in Italy. GREED’s gastronomic gelato enters the history books.
Gambero Rosso Special Prize

2018
Identità Golose · Ambassador of the Bergamot
Speaker at Paolo Marchi’s international gastronomy congress, Identità Golose, in Milan. That same year, appointed Ambassador of the Bergamot of Reggio Calabria. The Gambero Rosso Tre Coni cycle begins.
Identità Golose · Milan

2018 → 2024
Seven years · Tre Coni Gambero Rosso
For seven consecutive years, from 2018 to 2024, the Gambero Rosso awards GREED its Tre Coni — the highest recognition in the guide to Italy’s finest gelato shops. Not a coincidence. A daily choice.
Tre Coni · 7 consecutive years

2017 · Gambero Rosso Special Prize
Best Gastronomic Gelato in Italy with “Fior di Mare” — sheep’s ricotta, courgette flowers and anchovies

2018 · Identità Golose
Speaker at Paolo Marchi’s international gastronomy congress · Milan

2018 · Ambassador of the Bergamot
Recognition for the promotion of Italian agricultural excellence · Reggio Calabria

2018 → 2024 · Tre Coni Gambero Rosso
Seven consecutive years of the highest recognition from the guide to Italy’s finest gelato shops

GREED on television

RAI 1 · Unomattina Estate
RAI 1 · Buono a Sapersi
RAI 1 · Linea Verde
TG2 · Eat Parade

“Long before it became a trade, gelato was a way of telling stories. Stories of ingredients, of traditions and of people. Stories that begin in a laboratory and end in a smile.”
— Dario Rossi · Founder, GREED · Frascati

Come and taste it.